How we designed a new banking experience in Israel
November 13, 2017  •  4 Minutes reading

How we designed a new banking experience in Israel

Ask most people, and they’ll probably tell you that designing new banking services is just about choosing colors and icons. This isn’t surprising since most banks out there offer similar products & services, and the only difference between them is that one is red, one is blue, another is orange, and so...
Who Calls a Bank… Pepper?
September 11, 2017  •  5 Minutes reading

Who Calls a Bank… Pepper?

At family dinners, in focus groups, during meetings with customers, the question is inescapable: Why Pepper? Where did this non-banking name come from? So here’s a behind-the-scenes look at what we went through to give Pepper its name. The story is simple. “Pepper” in gematria (the ancient Hebrew code) is 360, just...
Definitions are so outdated, especially in banking
July 3, 2017  •  5 Minutes reading

Definitions are so outdated, especially in banking

The world is changing. Right in front of our eyes. Everything we’ve defined in the past has been redefined. Think about it for a second. Airbnb isn’t a hotel chain. It’s a new hospitality concept. Uber isn’t a taxi company. It’s a whole new approach to mobility. Apple Music isn’t a radio...
When Daniel Built a Mercedes
September 6, 2016  •  5 Minutes reading

When Daniel Built a Mercedes

In recent years, whenever I’ve had to explain the app world to someone, I’ve found myself making comparisons to the automotive market. When you go to the dealership and buy a Renault, you pay for a Renault, expect to get a Renault, and are not in the least bit surprised when you...
Outside Business Hours
August 16, 2016  •  3 Minutes reading

Outside Business Hours

Remember Joe, the banker from the branch in your old neighborhood? You know, Joe! The personal banker who took good care of your parents from the moment they got married and opened a joint account (during business hours), gave them advice on all sorts of banking matters (during business hours), and then...
Prepare to Leave Your Bank
June 19, 2016  •  3 Minutes reading

Prepare to Leave Your Bank

Could you imagine what the very first thing was that we did when we moved into our office a year ago? Dance? Make coffee? Wonder if we had WiFi? No… We hung a giant sign on the wall: “Banking that people love.” It was important for us to see this challenging goal every morning....
Pardon my French…
May 11, 2016  •  3 Minutes reading

Pardon my French…

Banking is a %@&#$ story. Now more than ever, customers – especially newer, younger customers – aren’t willing to suffer through the age-old banking experience. They expect a radically different kind of bank, not just a facelift with some nicer carpets. This is exactly the attitude of today’s start-up era as well,...
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